As the number of apps in App Stores skyrockets by the minute,
publishers are in a constant race of adapting to the environment and
surpassing the ever-growing competition.
A well-planned launch helps you set your app on the path to
success. We have put together a list of 10 tips that will help you make the
most of your app launch.
1. Test your app on the most popular devices
It’s crucial that you take the time to test your app in order to see how
it functions on devices that are most used by your future consumers. Test it
against the most popular devices from within your target markets.
If you play a part in an active community, ask them to help and organise a
beta test. You can also sign up for the Cloud Test Lab in the developer
console. This will automatically test your beta
app on various popular physical devices. You will receive a
detailed analysis of any issues that you might have.
Read more: 20 Best Rooted Android Apps you Should Try in 2022
2. Test your app against the quality guidelines
You have to make sure you make your app as solid as it can get before you
think about launching it. Make sure it measures up to your expectations by
checking it against the Android quality guidelines.
Review the guidelines for each form factor that you plan to support
(smartphone, tablet, TV, auto and wear).
3. Shrink your app’s APK size as much as you can
Don’t forget that many of your potential users are still on limited data
connections. That’s the reason why lighter apps will always get more
downloads.
You can get rid of a few MB by losing the unused library dependencies,
implement efficient animations and include only the resources for the most
popular screen densities.
Consider using image compression tools like TinyPNG to shrink your image
files. It’s a service that features great lossy compression techniques
that work by decreasing the colors present in an image. The effect is
practically invisible to the eye, but you’ll feel the difference in the
file size.
4. Don’t skip over the content rating questionnaire
Taking the time to age rate your app will assure users around the world that
your content is valuable to them. Once you’re done with the
questionnaire your app will be age rated. That means local audiences around
the world that have local ratings will be able to know exactly who your app is
for.
Read more: 14 Tips for Promoting Your Android App
5. Make the most out of your Google Play listing
The Play Store listing is the critical part of your app’s marketing. Do
your best to impress them with how your app will look on their device. Make
sure you feature top quality icons, screenshots, graphics and videos.
Conduct different store listing experiments in the developer console to see
what kind of graphic or text performs best.
6. Localize your Play Store listing
Apps in the consumer’s local language are much more likely to be
downloaded. Adapt the app’s descriptive texts, screenshots, graphics and
video by translating them for a localized audience. The developers console has
some app translation services so you can use that if you find them useful.
7. Launch on all platforms simultaneously
When you launch your new app or game, you’ll create
interest among your potential users. It’s very important to make sure
your product has a presence on any platform an user might want to run it on.
You will lose some of your potential users if they can’t get the app or
the latest update for it.
It’s crucial to create a snowball effect by launching
on all platforms at the same time. If you can’t do that
right away or you have a fixed launching date, try letting users know that you
will offer soon and think of a way that you can notify them when you do.
8. Let the media know you’re here
Bloggers and various members of the app media are always scouting for good
content, so it’s good to give them a sneak peak to your app before
anyone else.
If you do this consistently with all your releases, you’ll end up
creating a list of global contacts that you could use whenever you need.
Search for app or game bloggers (depending on your product) but take your shot
at established publications also. You never know who’s gonna end up
making you famous.
Create a press pack that includes a summary of your app/game, screenshots and
a great pitch for what makes it worthy of covering. Don’t forget to
mention your company in the pitch. Free press is good press!
9. Set up a marketing plan
Your app marketing plan will decide if your app stands out from the crowd or
not. Use social media as your standing point and work your way to creating
unique promotion video content, app install ads and anything else that you can
afford with your marketing budget.
Keep the interest high after the
initial launch by thinking of incentives, special offers and
reminders that you can tie to specific events.
10. Don’t abandon your users after launch
Once the app is published, all hell will break loose. Users will have
questions, spot issues, post reviews and look to you as the publisher to
support them. To make sure you stay in contact with your audience monitor the
contact email listed on the Play Store and create social media groups to
enable users to post questions. If you find yourself unable to face the storm,
consider using a third-party customer support product.
Your responses will keep users engaged and show users that you really care for
their best experience.
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