Do videos help sell real estate? Are you sick and of trying to figure out this
whole entire Real Estate Video Marketing thing with getting
no results. Recently, decided to start an entire new YouTube Channel based off
of building websites,
Real Estate SEO
Marketing, and basics of YouTube.
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| real estate video marketing prices |
So, I started my YouTube Channel from scratch and it’s been about month of
creating a few videos understanding strategies that are currently working for
building YouTube Channel Authority and ranking videos. Let’s talk about the
basics of marketing with YouTube and optimize your videos for building
authority to your channel.
The cost of real estate videography is fairly significant. Paying these
charges is really unnecessary when you realise that you can develop most real
estate marketing videos on your own.
What is real estate video marketing?
The cost of a professionally made real estate video is frequently justified at
the very top end of the real estate market. Making your own listing videos, on
the other hand, is usually the most cost-effective option to showcase your
listings with video.
Video marketing has been around for a long time, but it is now more popular
than ever. Video content marketing is the most engaging type of content
marketing, with over 90% of viewers watching videos to completion. It’s also
responsible for making billions of dollars in incremental revenue for
businesses each year. Video is especially important in real estate market
because there are many challenges that come up when selling a home, and video
content can help overcome these challenges. This blog will discuss how to use
video marketing to sell your home or property.
If you’re ready to build your first video, use an online real estate video
creator like Biteable to quickly generate
great real estate videos.
Read more:
Texas Real Estate SEO
: 6 Ways to Increase Marketing Leads
How to optimize YouTube Videos for Search Results
Learning to rank your videos and optimize your videos those are two different
strategies that you need to learn from an Real Estate SEO. So, we’ll be
starting with the basics of just optimizing your videos in YouTube and
understanding the basics for Real Estate Video marketing.
Raw Files- One of the first stages of YouTube video creation process, after
the editing process is setting up your property section for YouTube videos..
Not sure how much authority this brings to your YouTube videos but, still
consistently do this process for the pure benefit of helping them rank inside
of YouTube and Google.
Let’s start by looking up your Video on the properties section…
Right click on the option that says properties inside of your Videos and you
can do this on your images also and I do this automatically before ever
uploading videos. Next you will see a section that says: general, security,
details and want to click on details.
Choose the section details through Choosing the title first inside of the
details sections and go down the layers to the sections. Edit the first Four
sections inside of the properties section for your Real Estate video marketing
tips that you have created for your audience.
Here’s some of the features that you will create for this section: Title,
sub-title and see I haven’t added in the title tag, rating, and tags are the
keywords
that you are going focus on for your video and no more than 5 keywords inside
of the tag section.
Just click on the section and add in your details for your raw files. Then,
hit apply and hit OK!
Basically: if you’re funny, use humor! If you’re a real estate nerd, be the
real estate nerd!
Read more:
Texas Real Estate SEO Expert: 7 Ways TO Dominate Your Local Area
Upload your first Real Estate Video
To get started making a real estate video, all you need are your images and
video material, as well as a good real estate video editor.
First you are going login into your account, if you have setup up an account
for YouTube for your business to gain exposure online, set that up. Next is
hitting the upload button and down below you should notice the section from
down below, if you have ever uploaded a video on YouTube before.
You need to upload your first video through the popup with your files that are
on your computer and select the section select files to upload. Choose the
drop down menu that says unlisted and pick the option for setting up your
videos inside of the basics of Video Marketing for real estate.
Next section is going over basics with How to upload your first YouTube video
properly.
How to upload a video to YouTube – Real Estate Video Marketing
Follow these ways to improve the YouTube videos you create, and improve Real
Estate Video Marketing.
Incorporating video into your online marketing strategy will help you generate
more leads. However, in order for video to be an effective real estate
marketing tool, you must first create the correct types of videos and then
effectively promote them.
Title
Your Titles are going make your Video relevant inside of YouTube and this
involves all
Search Engine Optimization
standards for ranking websites. Imagine for a minute that you are trying to
rank for the keyword Killeen Real Estate and you also want to put your number
inside of the video.
This also depends on the kind of video that you are creating with tips you
want to send them back to your website for them to learn more.
Description
Your YouTube description needs to have a few keywords that you’re targeting
for the best results and adding your website link inside of the first two
sentences. Next how long should the description be and I see some people that
never even use the description.
Personally, I add in a description of about 250+ words with adding back links
to other videos and adding in Social media links in Certain Videos toward the
end of description and some the videos add in training links to my actual
video.
Tags
adding tags are another important piece and usually only try to add 3-7 tags
at a time. You want to do your
real estate keyword research before you ever just start
adding tags. Tags are shown above inside of the image above.
You can get an impressive amount of real estate video marketing done with just
a smartphone and videography apps like Level and Pro Camera, which can adjust
your positioning and lighting.
Annotations
You have a few choices, when comes to adding in Annotations to your Videos and
you can decided the type of annotation. Using the note seems reasonable for
just about every single situation unless you are doing some other advanced
strategies and that would depend, if you know how to edit
your own videos or not.
- Speech Bubble
- Note
- Title
- Spotlight
- Label
Hit add annotation button! Personally, I use the note more often than not
inside of my YouTube Videos. All your videos need a purpose behind them and
sending them to an advanced training on YouTube, Subscribe, back to website or
email list etc.
The highlighted section on the bottom is the one that is currently active for
adding an annotation back to your website or getting people to subscribe to
your channel or your purpose of that video.
Shares
How important are shares really with
ranking in YouTube. Slim to none as I see and ranking in Google is different and you must
understand the difference between them. You want to create a massive explosion
with shares, if you want to rank in Google.
Shares are important in Google rankings and
ranking in Google is going take a little more time,
and for YouTube results in a few weeks with a few things inside of the
advanced section.
Comments
Understand that YouTube Marketing is a
social media platform to interact within the social platform
and adding in good comments. Try interacting with others for driving traffic
to your own channel and by adding some value to the conversation.
Add as much input or adding something conversational about the video. I do
this regularly with adding value to the conversation on my old channel for
now, I just rank the videos.
Views
Views are overrated as a Real Estate SEO Video Marketer point
of view and seen people just don’t understand the importance of SEO. It’s
about helping getting brand exposure to your business as a marketing tool
through tips and tricks that you currently use right now.
Views in YouTube search don’t effect the search results much and I seen about
500 views is the limit for ranking for the local are in YouTube search.
Creating First playlists
Almost forgot about this section inside of YouTube and you can create a video
series of tips and tricks through a playlist. You are going need to log into
your YouTube account and hit the button playlist.
Then, hit create new playlist for the feature of videos that you will be
targeting for your audience…
After you have created a new playlist you want to name the featured playlist.
Maybe something in the name of Housing buying tips for first time home buyers.
Then, you can add a video inside of the playlist, when you have uploaded a
video.
Then, you can have as many videos inside of the playlist that you need to show
people in your target audience of providing great tips to them. Some of
examples of tips might be lowering taxes, lower interest rate, selling tips,
buying tips etc.
Real Estate Video Marketing – Advanced YouTube Optimization
What it entails: A video of a real estate agent advising buyers and
sellers on how to successfully complete real estate deals.
Category
Category does really matter that much, when choosing your local area…
Video Location
If, you have uploaded a video on location for something similar to my video
and you want to add in the location of your video that you are currently in.
Depending, if you are trying to rank for your current location.
Joe Balestriere, a
Connecticut-based Realtor with William Raveis Real Estate, understands the
importance of video in the real estate sales process.
Embeds
I get a few questions about how many embeds are needed to create an effective
strategy to help there video rank inside of YouTube. Inside of my own research
and through the loops inside of my local areas and other areas. You are going
need about 125-200 embeds to your local video.
Embeds are videos that are put into your website through the exact YouTube
link or through the embed code. The embed code is located underneath the share
option just like what you see underneath here or you can copy & paste the
YouTube link in the search engine bar.
Look for the option that says share and you will see the embed portion.
Copy and paste the embed code into your WordPress or what CMS that you are
currently using online.
WordPress you can use the Search Engine link like the one down below!
Embeds right now seem to be the biggest factor for ranking videos online
within YouTube search engine for getting the best results to your offer
online. Getting to the top of YouTube seems to taking about one month with
backs links, embeds, comments, and views comes into play with ranking in
YouTube.
Backlinks
Backlinks is the secret source of getting your video to the top of YouTube
search engine and you will help your channel become relevant inside of your
niche and becoming successful with YouTube Marketing.
There are tons of ways of create back links to your channel and I won’t go
through building authority links with your
Real Estate
Video Marketing Channel. One of things to remember is that you want to create
authority back links to your YouTube Channel.
How to Build your Channel Authority
Building authority takes a few steps and becoming successful with any strategy
online with branding yourself as an expert. People talk about generating
subscribers and that’s not the only way to build authority to your YouTube
Channel.
Your backlinks and Embeds are what build authority without having a bunch of
subscribers.
External backlinks
The backlinks you see from the image above is through my own backlinks and
starting to create a positive authority through YouTube Marketing strategies
form my own hard work.
There are 3
SEO strategies
that I currently use for my back linking for my business and for my clients
websites. In the concerns of back links hold importance, when it comes to
ranking your videos and websites.
Back Links and getting eyes balls to listing is an important factor to selling
more of your properties listings. Another back linking strategy is using
bookmarking websites to create back links back to your videos.
Embeds
The Secret Sauce of ranking videos is going come from the embeds and you want
to create a bunch of websites through Expired domains and free web 2.0’s.
Building up the websites that are generating traffic and then embedding to
create online exposure to your business.
Embeds are one of the most important factors to your YouTube strategy with
creating online exposure to your business.
Real estate explainer video
2 Video Marketing tips
Here are 2 video marketing tips
1. Use Videos to solve Problems
To get your videos to rank well for your search terms, you need to provide
great content that actually solves problems or provides new information. The
good news is that great content usually isn’t difficult or expensive to
produce.
This can be as simple as filming a white boarding session or getting one of
your subject matter experts to sit down for a short interview. Ask yourself:
what problems or obstacles does my audience faces regularly? How can I show
someone how to accomplish their goal faster/better/cheaper?
2. Interact with Other Video Creators
One thing that I recommend is interacting with other YouTube channels and
interacting with your channel audience. Why you say!
What is YouTube really? YouTube is an social media platform through video
creation and you interact with others through building relationship . This
platform is no different than Facebook, Twitter, Instagram or whatever social
media platform that you use for your marketing purposes.
It’s a good idea to start interacting with people inside of your industry
online inside of the real estate industry.
YouTube Marketing is a good place to start Branding yourself online!
First of all you have to figure out what kind of person that you are going you
to become in real estate.
Are you going help other realtors and real estate agents or are you helping
potential clients with helpful tips for buying homes.
It’s your choice of the direction that you choose and that is going depend on
your branding of your company image. Your goal should be branding as a
realtor, agent and don’t brand your company.
Real Estate Videos Will Help You Sell More Homes
real estate video marketing: Real estate video will help you reach a wider
audience, create more leads, and expand your business. The nicest aspect is
that you won’t have to ask a seller’s agent for the key every time you want to
show it to a potential buyer. Simply use the video tour to showcase the home,
and your lead generation will skyrocket.
Video Marketing Strategies For Real Estate Agencies
skills. Share market information, first-time home buyer advice, or real estate
FAQs.
- Understand your audience and set campaign goals.
- Stay on brand, and nail down your message across videos
- Make sure your video budget makes sense.
- Optimize your videos and target for each channel.
- Always (Try to) Stick to Your Time line.
We discussed the advantages of video in real estate marketing before. Property
videos allow purchasers to come as near to a listing as possible without
actually being there, from starter homes to luxury properties.
Final Note About Real Estate Video Marketing
What started out as live conversations and advise sessions can now be turned
into long-form videos for your real estate YouTube channel.
You should focus on the basics principles of ranking your videos in YouTube
and remember that backlinks and embeds are what going make your videos rank
inside of YouTube. Ranking in Google is going take time and need to you look
through your competition and see, if there are already videos ranking in
Google.
Analyze your competition back links inside of Moz Explorer and majestic seo
tools for knowing your trust flow, domain authority and page authority.
Understanding that your channel is a page and not your own domain.
You must follow the rules of Google and YouTube to become successful through
video marketing. Anyone can rank videos with the right knowledge of actually
ranking Videos inside of Google for putting your website inside of Google.
